Branding

From startup businesses to long established organizations and brands, Toomey Associates, works with leadership and stakeholders to uncover unique visual identity solutions. Together, we help create foundations for success.

Brand Strategy

We have experience in small to mid-market brand development. We can start with research, naming studies (if needed), domain research, competitor benchmarking, brand voice, story telling, brand vision, brand goals and how they will be supported.

Brand Design

Reinforcing the strategy, our team, through an ideation phase will develop logo and wordmark options narrowed to a final expression of the brand. This will also include color pallete, photography style, and voice --all elements to help express the brand.

Identity Systems & Guidelines

Recorded in a simple style guide or more extensive guideline, based on your organizations needs, these documents describe the approved elements of the brand: logo, color palette, typography, photo style and voice so everyone in the organization communicates from a consistent foundation.

Brand Assets/Templates

We design identity system assets which can include templates for stationery, presentations, collateral, email formats, email signatures, signage, newsletters and more. Depending on the organizations needs and size, these templates can be used to express the brand in a consistent way by internal and external communications departments.

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PTDA

11.02.21